Back to the Basics

I just got back from watching a grandson play a hard fought basketball game. His team trailed until late in the third quarter before going back to basic teamwork to pull together, finish strong, and win.

That’s what we have to do in banking today. All the new federal regulations and a stagnant economy can keep us frustrated and ineffective unless we go back to fundamentals and focused team effort. Are we really planning and setting goals in key areas, or are we free wheeling right now? Are we doing everything we can to serve, develop, and solidify our customer base? Are we re-emphasizing customer service and customer service training? Are we identifying and working on those “moments of truth" that happen every day when we deal with customers and folks who are "not-yet" customers? Are we pulling together as a team, focusing on the fundamentals, to win?

In 2011, lots of banks will struggle, lots will have great years. That’s the way it has always been. Which bank will you be? The choice really is yours! Go back to the basics and get rid of any “woe is me" attitude that our economy and regulations may have brought to the surface. 2011. It can be a great year for your bank. It’s your choice.