I recently spent a couple of days in
the hospital. Nothing serious…just needed a small tune-up. One of the things
I’ve really focused on in recent years is the simple act of observation. Not so
much on observing things and beautiful scenery, although I do try to do that, but
on observing people.
So as I tuned and turned the volume
up on my listening rod those couple of days, I observed that many patients had
not figured out one simple hospital fact: Be VERY nice to the nurses and techs!
Don’t worry so much about the doctors who come around sporadically. They are
important, but the nurses and techs are the ones who do the heavy lifting with
patient care and service 24/7. They are often the unrecognized heroines and
heros of our society!!! Show and tell
them you genuinely appreciate everything they do, and the great care they give.
Three interesting things happen when you do: THEY feel better, you get even
BETTER service from them, and YOU feel better when you’ve made THEM feel
better! It’s definitely WIN, WIN, WIN.
How does this apply to banking? Well,
even more than your board and senior management group, your staff, from the
newest to the most veteran contact and non-contact staffers all across your
bank, is the group that is really your nurses and tech group. They take care of
easy customer situations, difficult customer situations, winey customer
situations, appreciative and unappreciative customer situations, happy and
unhappy customers, and on and on. They provide your customers with the service
they want and need to remain customers, and as a result of doing that, they put
food on your table, and a roof over your head. What a group! Are they special?
Absolutely! Should you show and tell them you appreciate them? At every
opportunity, and minus an opportunity, create one! They’ll be happier, your
customers will get the service they want to be happy, and you’ll be happier
too! It’s WIN, WIN, WIN for sure!
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